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Sonder
Artist-discovery prototype for curated setcards of independent musicians. Inspired by the setcard format from the modelling industry: portrait, key facts, work overview, context — on one page, in one consistent format, without algorithms.
Prototype
Problem
Independent musicians disappear into algorithms, playlists and streaming statistics. Who is behind a track, which works an artist has released and in what context they work is only laboriously and fragmentarily traceable on most platforms.
Solution
A curated stage where every artist gets a professionally designed setcard — analogous to the agency format from the modelling industry: a high-quality portrait, clear key facts, an overview of works and the artistic context. No algorithms, no gatekeepers, no like theatre. Just the work and the person behind it.
Target audience
Independent musicians, bookers, labels, journalists and fans who want to discover beyond the streaming charts — and artists who want to show their work in a format that gives them dignity and attention.
Tech Stack
Interested or have feedback?
SONDER is a running prototype. We welcome feedback, artist suggestions or setcard inquiries. Write to us or visit the platform directly.